Much has been written about e-book pricing. Proponents of the $9.99 pricing Kindle offered until recently argue that publishers should be able to still make money at that rate because they're saving the cost of paper, printing, and shipping. It seems logical, I know, but the New York Times today discusses why five of the six largest publishers justify their $12.99 to $14.99 ebook prices. (Thanks, Drew, for the link.) According to these publishers, printing, storing, and shipping only accounts for about $3.25 for each book. I confess that math is not my forte, so I'll leave you to read the breakdown the Times gives for the cost of books.
Honestly, one of the most compelling arguments for the increase, in my mind, is that print booksellers won't be able to compete with e-books priced at $9.99. That price difference is certainly what lead me to buy about a dozen books to read on my iPhone, (which is surprisingly satisfying, despite the small size. Scrolling is so easy you get used to changing pages quickly and being able to adjust text size and highlight are plusses too.) It was a little hard for me to justify spending $15 for a paperback when I could get the e-book for $10 - and often at the same time the $26 hardback came out. Add to that the beauty of deciding you want a new book at midnight and downloading it in bed within ten seconds. Yeah, I LOVE browsing in bookstores, but I'm gonna need some financial incentive to continue to do so. Maybe leveling the playing field with the $14.99 pricing is a good idea if we want book stores to survive and thrive.
Just wondering how many of you read e-books and what your thoughts are about pricing. Before we all get too worked up about it, we do need to remember that digital books currently make up only 3% of book sales at the moment. I do look for that to increase, but hopefully, bookstores aren't going anywhere any time soon. At least in Huntsville this weekend, the bookstore culture was alive and well, I'm glad to say.